Based on the analytic hierarchy process,this paper conducted empirical evaluation research on 93 seismic WeChat public platforms. After statistical analysis and calculation,the weight values of each index were obtained,and the top 10 WeChat official accounts were generated according to the evaluation system. At the same time,it is found that all seismic WeChat public platforms have problems,such as insufficiency in quantity of released information,and their personalized contents and characteristic functions are still to be improved. The paper puts forward development suggestions on the existing problems and deficiencies.