Under the background of integrated media,the new media platform for earthquake rapid reporting has played an important role in information reporting,post earthquake emergency response,and earthquake scientific public education because of its advantages in both outstanding technology and communication. In this article we take the basic functions of the earthquake rapid report new media platform as examples,and analyze the innovation and weakness of the platform. It is believed that the platform has developed a "manual+automatic" new media operation and maintenance mode,and achieved bidirectional services between the government and the public. However,there is still room for development in terms of linkage ability and content production capacity. Therefore,based on current situation,we propose the further development strategies to enhance the influence of earthquake rapid reporting of the new media platforms in future.